PERKFECT
CUP
SIGNATURE HOMESTYLES, COFFEE BRAND
BRANDING, DESIGN, ILLUSTRATION, PRODUCT DESIGN
A microbrand launched by Signature HomeStyles, Perkfect Cup Coffee is an exciting boutique design project. I was initially approached by Signature HomeStyles to create only a logo and brand colors but it soon evolved into an exciting full-scale brand creation project.
I am still working with SHS to expand the brand into more than what is shown here on my site. But for now, please enjoy phase one of Perkfect Cup.
Photo by Signature HomeStyles
Visual Brand
The Perkfect Cup visual brand was designed to convey an eagerness to get up and greet the day. Myself and the brand founcer spent many meetings working together to capture a high-end yet down-to-earth coffee brand that conveyed quality as well as playful personality. Based in Chicago, we chose to take inspiration from the surrounding urban architecture and have every Perkfect Cup consumer be greeted with a sunrise no matter the time or weather.
Primary Logo
Associated Brand Asset
Packaging
One of the most exciting parts of working with Signature HomeStyles on this brand is the opportunity to see the design actually come to life in the form of packaging. Here are the real-life versions of my designs for the Brand's various offerings.
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