Considering the hype surrounding entities like Blue Origin, Virgin Galactic, and SpaceX, commercial space travel is en vogue. While commercial trips into the final frontier remain distant, the marketing efforts by these groups tell a spectacular story, in the purest sense of the word. 

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However, the starry-eyed dreams of tomorrow seem to reflect the very difficult realities of today. Gender, class, and racial equity in the sciences is notoriously unbalanced. The Justspace Alliance aims to fill those gaps and to create a vision of our outer space future with equity at the forefront.

To approach this branding, I avoided the common blue/black color pallettes of commercial space and introduced a friendlier, more hopeful image.

 

A small mint rocketship logo points upward, seeking a verdant new future fueled by a vibrant, diverse color gradient in its tail.