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PROJECT
UNIVERSITY OF CHICAGO
OFFICE OF COLLEGE ADMISSIONS
DESIGN, VIDEO, ART DIRECTION, ILLUSTRATION
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I worked in-house with the University of Chicago's Office of College Admissions as a designer, video editor, and animator for a number of years. During that time, I produced countless print and web designs, videos, animations, and a handful of live-drawing whiteboard videos. I've selected only a few pieces from between 2013 and 2016 to showcase here.
PAPERCRAFT CAMPUS
In the Office of Admissions, our marketing was largely dependent on social media. We devised this collection of notable UChicago campus buildings which offered the opportunity to print them out yourself and build your own miniature campus. We directed prospective students to create little scenes with them and post them to their social media accounts, garnering tens of thousands of engagements. The project was wildly successful and is still in use over a decade later and has even encouraged some imitators at other universities.
Rockefeller Chapel – "Pocketfeller"
Rockefeller Chapel – "Pocketfeller"
Joe & Rika Mansueto Library – "Mini'Sueto"
Logan Center for the Arts – "Li'l Logie"
Cobb Gate – "Cobblette"
Download them for yourself here: Rockefeller Chapel, Harper Hall, Mansueto Library, Logan Center, Cobb Gate
WHITEBOARD VIDEOS
While only 3 remain, I completed 7 of these whiteboard style videos as a youtube series to educate prospective students about the University of Chicago. I drew storyboards, shot my own live drawing, edited footage, and did one voiceover. Scripts were written by other UChicago staff.
Think. Transform. Thrive.
In the office, this publication was known as the “Travel Piece,” as it was brought along with all of the admissions counselors on their various trips to high schools. This piece was intended to introduce prospective students to the whole world of the University of Chicago.
I worked to ensure that the piece evoked motion, hope, possibility, and a showcase of what life could be for an excited student.
Over 3 million copies of this piece were printed, which will always completely blow my mind.
