While working with Baltimore's Harvey Agency (now Humble & Wallop), I had the pleasure of assisting in the in-store rebrand of one of the US's most iconic cosmetics brands, CoverGirl.

​

Focusing on elevating CoverGirl's image far above that of other low-cost cosmetics brands, we helped guide the brand into a higher-end appeal with sleek, sexy new design elements. At Harvey—adhering faithfully to CoverGirl's specific and fine;ly-tuned visual guidelines—we worked primarily on in-store signage, displays, direct mail pieces, and B2B sales kits.

 

Below is a small selection of in-store designs that have been cleared to be shared here in my portfolio.

I worked on CoverGirl in-store signage from 2017 until 2019 but am restricted to sharing only a small amount of work on my portfolio.