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PROJECT
ADIDAS EKIDEN
ADIDAS COMMERCIAL, 2024
ART DEPT, DECORATION/DRESSING with SHUMI INC
This piece was created as a part of Adidas's "YOU GOT THIS" campaign (大丈夫行ける). With a focus on youth and young adult athletic apparel, this ad captured the stress and pressure faced by a young high school Ekiden runner. Pressure from the media, from her fellow runners, from her coach, from the spectators all represented.
I handled creation and rental of decoration and dressing of this set as well as props over a two-day shoot.
Produced by Twin Brains Films, directed by Mackenzie Sheppard and Kai Sandy.
Two versions of the final piece were cut by Twin Brains Films. One featuring the "YOU GOT THIS" campaign slogan and another featuring the "IMPOSSIBLE IS NOTHING" slogan.
Production photos
Some photos from set and during creation of set prior preparations.
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