Olivia Lilley, former head of Pop Magic Productions was seeking a pink, poppy, subversive logo for her experimental theatre company.

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The final product was a frenetic splash of color and halftone, crammed together to create an unlikely design, modeled after mis-registered silkscreen printing.

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Pop Magic has since closed up shop and evolved into a few new projects including The Future of Art in America, a podcast and The Debate, a budding media production company.